Screenshots for shopping apps help showcase the products available — and position your app as an easy way to get them. The UI/UX of your app comes to the forefront, however you shouldn’t forget the reasons that made people start browsing shopping apps.
One of the best practices in this case is to put a caption that clearly states key benefits of your app.
Source: the App Store and Google Play
Display high-quality images of products to attract users. Clear, appealing visuals can attract users’ attention and persuade them to download your app.
Source: the App Store and Google Play
Running a big sale? Have an exclusive offer for newcomers? Highlight it with a big caption. Make sure that your discounts and offers are the first thing potential users see when exploring your product page.
Source: the App Store and Google Play
Vibrant colors and high contrast improve the readability of text and key information in your screenshots. What’s more, they can reinforce your brand’s identity and create a memorable impression.
Source: the App Store and Google Play
Seasonal and holiday deals are a huge attraction for shoppers looking for timely bargains. Highlighting seasonal offers, discounts, and promotions grabs users’ attention and encourages them to explore more.
Source: the App Store and Google Play
Consider using a landscape orientation for your app’s first screenshot on Google Play, while keeping the rest vertical. This trend, originally popular with games, has proven effective for apps as well. Our experiments have shown that this approach can capture users’ attention and improve engagement. Give it a try to see if it boosts your app’s performance.
Source: the App Store and Google Play
Landscape screenshots are more common on Google Play, while the App Store favors portrait orientation. Your best strategy here is to carry out A/B tests to check out different orientations along with other product page elements.
Add people to your screenshots who share interests and work with your target audience. This approach increases user trust.
This approach also works for custom product pages, which are additional versions of your App Store product page, and will help you boost TTR and downloads, and reduce CPA.
When localizing screenshots for other markets, make sure to feature people from the region. The target audience will appreciate it.
Source: the App Store and Google Play
There’s a curious trend among apps representing fast fashion brands like Zara and Stradivarius. Their screenshots resemble Vogue-like photoshoots and/or Instagram posts:
Source: the App Store and Google Play
As many of these brands copy high fashion outfits from catwalks, they probably want to hint at the affordability of their clothing, sending the message that users can look like top models at a cheaper price.
