According to Statista, more people are using their phones and tablets to buy things online. In 2023, shopping on mobile devices brought in about 1.7 trillion dollars, making up over half of all online sales.
Mobile devices are leading in driving traffic to shopping websites and in making purchases, accounting for nearly 80% of visits and 66% of orders.
The share of mobile shopping has been increasing steadily. It was 43% in 2018 and is expected to reach 63% by 2028. Right now, shopping apps are feeling strong, and there’s no decline in sight.
During the first half of 2024, top shopping apps on Google Play showed a more or less steady growth. Certain apps like Meesho and Amazon Shopping have high and consistent download numbers, with noticeable spikes in January and February.
Vivo.com shows several significant spikes, especially in January. This was the month when the company hosted one of its free service days and launched a new smartphone in India.
Some apps like SHEIN, Aliexpress, and Myntra have occasional peaks, suggesting special sales events or successful marketing campaigns.
Apps like Samsung Shop and Mercado Libre have fewer download spikes, indicating a smaller but steady user base.
Continuous monitoring of download patterns helps in understanding what works best. ASO managers should use this data to refine keywords, descriptions, and promotional activities to optimize visibility and conversion rates. And, of course, timing promotions around specific dates can significantly boost downloads. ASO managers should plan marketing campaigns strategically around these times.
