Are you looking for ways to partner with other businesses? Do you want to work with companies that share your values?
There are many reasons why you should consider partnering with other businesses.
For example, you may want to partner with a company that shares your values because you believe in their products.
Or maybe you want to partner with a business with similar goals as yours because you want to help each other achieve success.
But how do you find these types of brand partnerships? And how do you make sure you get paid for your efforts? This article will go over 20 examples of brands that partnered together successfully. I’ll also explain how you can create your brand partnership strategy.
- Adidas’ co-branding relationship with Kanye and the resulting cult-like Yeezy following led to a stellar year: in 2019, Adidas’ net income climbed 19.5% to $1.9 billion.
- Familiarity: 57% of consumers trust products with recognizable brand names.
- Innovation: 29% of consumers recognize the Apple Pay brand partnership between Apple and MasterCard, known for being innovative in the digital wallet space.
- Quality: 44% of consumers continue buying from brands that continuously offer high-quality products and services.
- 38% of consumers avoid trying co-branded products that do not seem helpful.
- Audience-Minded: 43% of consumers are loyal to at least one food and beverage company, often praised for branding that understands audiences.
- Over half of US consumers (57%) trust products from widely-known brands more than those with names they don’t recognize.
How Strong Brand Partnerships Boost Brand Equity
Brands are constantly working to build brand equity. One of the best ways to do this is through strong brand partnerships. When brands partner together, both parties benefit from increased exposure and awareness.
Partnering with other companies can be beneficial for many reasons. For example, if you sell products that complement another company’s offerings, you can create a synergistic relationship between the two businesses. I
n addition, partnering with other companies can lead to additional sales opportunities.
One of the most common types of partnerships involves advertising. Brands frequently work with each other to advertise their products and services. These partnerships can be mutually beneficial, as both companies gain exposure and visibility.
Other types of brand partnerships include joint ventures, licensing agreements, and franchising.
Each type of brand partnership has its benefits, so choosing the correct option based on your business needs is essential.
For example, if you’re interested in selling products that complement another company, a licensing agreement might be ideal. However, if you’re interested in gaining access to a specific market, a joint venture might be better.
Regardless of the type of brand partnership, you decide to pursue, it’s important to remember that solid relationships are key to building brand equity.
Partnering with other companies can help you reach new customers, expand your customer base, and generate more revenue.
What Makes a Brand Partnership Work?
Brands are constantly trying to reach new audiences and expand their customer bases. One way to do this is through brand partnerships. These collaborations allow brands to create unique products and services that appeal to both parties.
This is a strategic marketing technique that helps companies to give their customer bases new products and content.
There are many different ways that brands can partner with each other. Some examples include:
* Promoting each other’s products
* Creating joint promotions
* Providing exclusive deals
* Offering discounts
* Giving free samples
* And much more…
In addition to these benefits, brand partnerships can also benefit both partners. For example, if a company has a large following on Instagram, partnering with another brand could access a new audience.
It’s important to remember that brand partnerships aren’t always easy to execute. Both companies must agree to terms and conditions, and they must be willing to put aside their differences to achieve success.
However, if both sides are committed to working together, brand partnerships reap big rewards.
Four Tips For Building Brand Partnerships
Building brand partnerships is a great way to expand your business and reach new audiences. However, it takes work and planning to build these relationships effectively.
Here are five tips for building brand partnerships:
1. Start early. It’s best to begin building brand partnerships rather than trying to create them later. The earlier you start, the easier it will be to establish trust and credibility.
2. Make it personal. When working with other businesses, it’s easy to focus solely on the bottom line. But if you want to build strong relationships, you need to put yourself in your partners’ shoes. Ask questions about their goals and challenges, and listen closely to their answers.
3. Keep it accurate. Don’t pretend to care about something you don’t care about. Instead, show genuine interest in your partner’s company and its products. It will give off the impression that you genuinely care about their success.
4. Stay consistent. Once you’ve established a relationship, it’s essential to stay consistent. Be reliable and trustworthy, and always deliver on your promises. This will increase your customer base as well as always keep your loyal customers on the hook.
The Benefits of Brand Partnerships
Brands are constantly trying to reach new audiences through different channels. One of the most effective ways to do this is through brand partnerships.
These brand partnerships allow brands to work together to create unique experiences for customers.
For example, if you’re a coffee shop owner, you might partner with a local brewery to offer special discounts to customers who purchase both products.
Or, if you own a restaurant, you could partner with a local winery to host wine tastings during dinner hours.
These types of partnerships benefit both parties. The customer offers a fun experience that brings them closer to the brand. The brand gives them access to a new market and helps build awareness for their products.
While these brand partnerships are becoming increasingly popular, it’s still essential to remember careful planning.
Before signing on to a brand partnership, make sure that it aligns with your company’s goals and values. A
lso, consider whether it would benefit your business to continue working with the brand after the partnership ends.
In addition to brand partnerships, another type of partnership involves companies partnering with influencers.
Influencer marketing is a powerful tool for brands because it allows them to connect directly with consumers. It’s a great way to generate buzz and drive sales.
Influencer marketing works best when the influencer has credibility within their niche. For example, if you sell makeup, you might choose an Instagrammer whose following is mainly of women between 18 and 30.
Look at social media profiles and blogs where your target audience finds influencers. Then, contact those individuals and ask if they’d be interested in being part of your campaign. Once you’ve found someone who seems like a good fit, be sure to include them in your plan.
It’s also essential to think about how long the partnership will last. If you only need the influencer for one day, giving them small equity might not be worth it.
However, if you need the influencer to promote your brand for several months, you should probably pay them a higher salary.
Successful Brand Partnership(s)
Dunkin’ Donuts and Waze
Dunkin’ Donuts and the navigation app Waze. The two companies teamed up to offer free coffee to drivers who used the Waze app while driving near Dunkin’ Donuts. Drivers could redeem the offer by scanning a QR code displayed on the cup lid.
The partnership was so successful that Dunkin’ Donuts expanded it to other cities. The program now covers more than 1,000 locations across the U.S.
This kind of success can happen when brands partner with each other. When businesses work together, they can create stronger relationships and better results.
GoPro and Red Bull
In recent years, GoPro has become one of the most popular camera brands in the world. Its popularity has skyrocketed thanks to its innovative products and incredible customer service. Athletes and celebrities alike now use GoPro cameras.
Today, GoPro continues to grow and expand into other industries. But it still maintains its roots as a camera manufacturer.
And while many companies try to jump on the bandwagon and create partnerships with famous brands, GoPro stands apart from the crowd.
Why does GoPro stand out?
Because it focuses on creating quality products instead of just trying to cash in on a trend. For example, the company partnered with Red Bull to create the “Ride Like a Pro” contest.
Riders competed against each other to win prizes and bragging rights. And GoPro created a special edition camera that could capture footage during the event.
When you’re looking for ways to improve your business, don’t forget about working with partners. By collaborating with others, you’ll reach new customers and increase revenue.
Kanye and Adidas
Brands are constantly partnering with other companies to create unique products and experiences in today’s world. One example of this is Kanye West and Adidas.
The two teamed up to create the Yeezy Boost 350 V2 sneakers, released earlier this year.
This co-branding partnership was a huge success, and many fans couldn’t wait to get their hands on these shoes. In fact, the shoes sold out within hours of being available online.
While this brand partnership was a big win for both brands, it wasn’t the first time Kanye partnered with another brand.
He previously collaborated with Nike on his line of clothing called YEEZY. And he also worked with Adidas on his album Life Of Pablo.
BMW and Louis Vuitton
BMW has teamed up with fashion designer Louis Vuitton to create a limited-edition collection of handbags and accessories. The collaboration was announced during Paris Fashion Week and will include three different styles of bags.
The bags will feature LV branding and be available exclusively through select retailers worldwide. Each bag will cost USD 2,000, and buyers will receive a complimentary pair of shoes.
This partnership is another example of how companies work together to create innovative products and services. It’s exciting to see how far brands are willing to reach customers.
Starbucks and Spotify
Starbucks has teamed up with Spotify to offer free wireless headphones to customers who buy a cup of coffee. The partnership allows customers to listen to music while enjoying their favorite beverages.
Customers can choose between the Beats Solo3 Wireless or the Bose SoundLink Color Bluetooth speaker when they purchase a drink at Starbucks. They can then use the headphones while sitting down to enjoy their beverage.
Spotify users can access all of their playlists through headphones. Customers can listen to songs without downloading them onto their phones.
This partnership is an excellent way for Starbucks to connect with its customers. They provide a convenient product, but they also give people something else to do while waiting for their drinks.
Uber and Spotify
Brands are working harder than ever to build relationships with other companies in today’s world.
These strategic partnerships are becoming increasingly popular among businesses, especially those who want to reach a wider audience. Uber and Spotify are two examples of successful brand partnerships.
Both companies have worked together to create unique experiences for customers. For example, Uber has partnered with Spotify to offer free rides to anyone downloading the app. And Spotify has teamed up with Uber to provide drivers with discounted fares.
These types of collaborations are helping brands stand out in the crowded market. By connecting with other companies, they can develop new products and services that help consumers make smarter decisions.
Levi’s and Pinterest
Pinterest has become a popular platform for brands to connect with consumers. In fact, Levi Strauss & Co. recently partnered with the social network to create a collection of denim jeans inspired by the brand’s iconic logo.
The collection includes six different styles of jeans, each featuring a unique design pattern.
In addition to partnering with companies like Levi’s, Pinterest is also working with other brands to develop new products.
For example, the company recently teamed up with Coca-Cola to launch a series of limited-edition cans featuring CokeandPinspiration. These cans were created to celebrate the 100th anniversary of the iconic Coke bottle.
Alexander Wang and HM
Alexander Wang and H&M are two brands that have successfully partnered together. The brand collaboration was successful because both companies could benefit from each other’s strengths.
Alexander Wang has a strong fashion background, and his designs are always innovative and unique.
H&M brings its vast selection of products to consumers and allows designers to showcase their work.
The collaboration between these two companies started with an exhibition in New York City. It featured some of the most influential designers of our time, including Alexander Wang, Proenza Schouler, Marc Jacobs, etc.
The event allowed fans to see what the designers had been working on over the past year.
H&M then decided to partner with Alexander Wang to bring his work to life. They launched a capsule collection of men’s clothing, including shirts, trousers, and accessories.
Fans could purchase items directly through the website or at select stores.
This co-branded partnership shows how important it is for brands to collaborate. By combining forces, they can create stronger products and services for consumers.
Nike and Snapchat
Snapchat is a popular social media platform used by teens and young adults. Nike wanted to tap into this demographic to promote its latest sneaker campaign.
So, the brand partnered with Snapchat to give users behind-the-scenes access to the shoe creation process.
Snapshotters were given access to a particular store to view sneakers being designed and developed. Through the experience, they learned about the technology behind the shoes and got exclusive content.
The marketing campaign was so successful that Nike plans to continue using Snapchat as a marketing tool. This type of collaboration allows brands to reach new audiences while providing valuable information.
Coca-Cola and Instagram
Instagram is a popular photo-sharing app owned by Facebook Inc. (NASDAQ: FB). Recently, Coca-Cola partnered with the social media site to create a series of photos and videos celebrating the 100th birthday of the iconic red plastic bottle.
These posts inspired people to share their creative ideas and creations using the cocacolapin inspiration tag. People who shared images and videos would win prizes, such as trips to Universal Studios Hollywood and Disneyland Paris.
These photos and videos were posted on Coca-Cola’s official Instagram account and celebrities like Justin Bieber, Ariana Grande, and Selena Gomez.
This content partnership demonstrates how brands can use social media platforms to connect with customers and build relationships. Companies should consider partnering with similar brands to gain exposure and increase sales.
Burger King and McDonald’s
In recent years, fast-food chains have become increasingly popular among consumers. In fact, according to Statista, Americans spent $1.2 billion on fast food last year alone. That’s a big deal for two companies who were once rivals.
McDonald’s and Burger King have partnered together to create the McWhopper sandwich. The partnership was announced in March 2016, and it has since seen success.
According to Business Insider, the McWhopper increased by nearly 20% after its launch.
This kind of collaboration between brands can be beneficial for both parties involved.
For example, McDonald’s gets access to a more extensive customer base while Burger King receives exposure to a new demographic. It’s also possible that customers might prefer the taste of one brand over another.
While the McWhopper is still relatively new, it’s clear that it will continue to grow in popularity. As long as the two companies continue to work together, we can expect to see similar partnerships.
Taco Bell and Doritos
Taco Bell has become a popular fast food restaurant chain in recent years. The company was founded in 1962 by Glen Bell and his wife, Elayne.
In 1984, the Bell family sold PepsiCo for $2 billion. Since then, Taco Bell has grown into a global brand that operates over 3,000 restaurants worldwide.
While Taco Bell has enjoyed success, its parent company hasn’t always been able to capitalize on its potential. PepsiCo had trouble selling Doritos Locos Tacos until Taco Bell combined the two iconic brands.
Doritos Locos Tacos was created in 1985 by Frito Lay, Inc., a subsidiary of PepsiCo. However, the product wasn’t successful, and sales dropped dramatically. Until Taco Bell came along, the snack became a hit.
In 1994, Taco Bell introduced the Doritos Locos taco shell, which combined the crunchy texture of Doritos chips with the soft taco shell.
The result was a delicious combination that consumers loved. Soon after, the company began rolling out other products that featured the same concept, including tacos, burritos, quesadillas, nachos, and more.
Today, Taco Bell continues to expand its menu, offering new items every year. In addition to the traditional tacos, burritos, and quesadillas, the company provides breakfast options, salads, wraps, etc.
The popularity of Taco Bell has helped PepsiCo sell more than $1 billion worth of Doritos Locos tacos each year. While the partnership between the two companies didn’t happen overnight, it certainly paid off for both parties.
Apple and MasterCard
When Apple partnered with MasterCard to launch Apple Pay, it was a significant win. The partnership allowed Apple to expand its reach into new markets while giving MasterCard access to customers.
MasterCard is an American multinational financial services corporation headquartered in Purchase, New York. Founded in 1850, the company provides payment processing and electronic money transfer services to businesses and individuals worldwide.
As part of the deal, MasterCard will provide credit card readers at Apple stores to use their cards when making purchases through the iPhone or iPad.
Apple Pay allows users to make payments using their iPhones or iPads instead of cash or swiping credit cards. When a user makes a purchase, they simply hold their phone near the reader, enter their fingerprint, and confirm the transaction.
Apple Pay also works with other devices such as the Apple Watch, Macs, and even cars. With this feature, people no longer have to carry multiple cards to pay for everything from groceries to gas to coffee.
Since launching Apple Pay, the service has expanded to include many different retailers, including Macy’s, Starbucks, Whole Foods Market, etc.
Nike and Apple
Nike has partnered with Apple to create the Nike+ FuelBand fitness tracker, while Starbucks has teamed up with Mcdonald’s to offer free WiFi access. These partnerships are a win-win situation for both parties involved.
Nike+ FuelBand is designed to help people track their daily activities and earn points for workouts. Users wear the device on their wrist and connect it to their smartphone via Bluetooth.
Once connected, the app tracks how much time the wearer spends walking, running, biking, swimming, playing sports, and working out.
Users can then view their progress on a graph and receive notifications to reach certain milestones. For example, if someone walks 10,000 steps in one day, they’ll be notified.
In addition to tracking physical activity, the Nike+ FuelBand helps people manage their weight by providing feedback about their eating habits.
It does this by monitoring calories burned during exercise and comparing them against the calories consumed throughout the day.
The Nike+ FuelBand costs $149 and comes in black, gray, green, orange, red, white, yellow, blue, and pink.
Airbnb and LEGO House
The two companies teamed up to create a special experience for visitors to Amsterdam.
This partnership was created to give guests a chance to visit the famous city while staying in a unique space.
Guests were able to sleep in the LEGO House and enjoy a private building tour. In return, Airbnb provided free lodging and access to exclusive events.
The LEGO House opened its doors to the public in 2016, but Airbnb helped bring in over 50,000 guests last year alone. The partnership between the two companies continues to grow stronger each year.
Google and the United Nations
Google recently announced that it would donate $1 million to UNICEF to support education programs worldwide. This donation came after Google donated $2.5 billion to charity in 2014.
UNICEF provides children with clean water, food, healthcare, and education. Through these efforts, UNICEF aims to improve the lives of millions of children around the globe.
The company hopes that this donation will inspire others to follow suit and support charities like UNICEF.
LEGO and IKEA
IKEA has always had a strong relationship with LEGO, but recently, the two companies decided to team up together to create a line of LEGO sets inspired by IKEA furniture. The collaboration was successful, and the result was a series of LEGO sets that included everything from kitchen appliances to bed frames.
This partnership shows just how powerful brand partnerships can be. It’s no secret that brands work best when they partner with other businesses.
When both sides benefit from the deal, it creates a win-win situation. In addition to creating a fun and unique set of products, the partnership between LEGO and IKEA created awareness for both companies. People who saw the sets were likely to remember both brands, and word spread fast.
MAC and Disney
Disney has always had a strong relationship with MAC Cosmetics. The two brands have collaborated on several projects, including the Mickey Mouse collection and the Beauty and the Beast Collection.
In fact, MAC was one of the first companies to partner with Disney after the acquisition of Pixar Animation Studios.
In addition to working together on products, the two companies have also worked together on events.
For example, MAC hosted a special “Beauty and the Beast” event at Disneyland Paris last year. The event featured makeup artists from both brands who created looks inspired by characters from the movie.
Last month, Disney announced that it would launch its cosmetics line under the name “Mickey Makeup.”
The brand will feature lipsticks, eye shadows, and blushes explicitly designed for ages 8–12. It will also include a limited edition lipstick inspired by Belle from Disney’s animated film, Beauty and the Beast. This partnership continues today.
While the collaboration between Disney and MAC is undoubtedly exciting, it’s not the first time these two brands have teamed up. Back in 2014, Disney launched a makeup collection featuring Cinderella and her sisters.
The collection included four eyeshadows, six lip glosses, and three lipsticks.
The ongoing partnership between Disney and MAC is still going strong. In fact, Disney recently released another new makeup collection featuring Ariel and other princesses from Disney’s popular movies. The collection includes eight lip glosses, five lipsticks, and six eye shadow palettes.
Nike and Michael Jordan
Michael Jordan is arguably one of the most famous athletes of all time. He’s won 6 NBA championships, 5 NCAA titles, and 3 Olympic gold medals.
His success didn’t stop there. Jordan became an entrepreneur as well. Today he owns several different sports apparel and footwear brands, including Nike.
Jordan and Nike have been partners since 1987. That’s when Nike introduced Air Jordans, which quickly became a hit among basketball players worldwide. Since then, the two companies have continued their partnership.
They’ve worked together on many different projects, including the Jordan Brand Classic tournament series held annually in Chicago.
In 2017, Nike unveiled a new shoe line that features designs based on Jordan’s iconic sneakers. The shoes are available exclusively through Jordan Brand stores. Jordan and Nike continue to collaborate today and are a pillar for companies to look at a branded partnership.
Amazon and American Express
Amazon has partnered with American Express to offer Amazon Prime members free two-day shipping on eligible purchases. The brand partnership was announced last month, and it’s expected to launch sometime next year.
This move could prove to be very beneficial for both companies. Amazon gives them access to millions of potential customers who would otherwise shop elsewhere. It also allows them to compete against other retailers who offer free shipping.
For American Express, it provides them with another avenue to reach consumers. With the addition of Amazon Prime, they now have a direct line into the homes of millions of Americans.
In turn, they can provide these consumers with special offers and promotions that they wouldn’t receive if they were shopping online through third-party sites.
In addition to brand partnerships with Amazon, American Express has also teamed up with Walmart to offer its cardholders discounts on select items. These partnerships allow each company to gain market share from its competition.
Frequently Asked Questions:
What Makes a Brand Partnership Work?
The idea of brand partnerships is nothing new. From the days when Coca-Cola and Pepsi were battling it out for market share to today’s “big three” – Coke, Pepsi, and Dr. Pepper Snapple – brands have been working together for decades.
The key to any successful brand partnership is finding common ground. When you find something that your competitors don’t offer or vice versa, you have a chance to create a unique product or service that no one else does.
Why Do Brands Partner Together?
The answer is simple. It’s because it works!
Brands partner together for a variety of reasons, but the most common are:
To build brand awareness and increase sales
To create an online presence that stands out from their competitors' offerings
To generate additional revenue by offering products or services that complement those offered by their partners
To promote their own products or services in exchange for compensation
To develop a stronger relationship between themselves and their target audience
What are brand-to-brand partnerships?
Brand to Brand Partnerships (B2BP) is a new marketing strategy that has been gaining popularity in recent years. It’s an effective way of building long-term relationships with your customers and creating loyal fans who will spread the word.
The Bottom Line:
In conclusion, brand partnerships are a powerful tool for expanding its reach and connecting with new audiences.
They offer many advantages over traditional advertising methods, including increased exposure, lower costs, and greater flexibility.