The mobile app market has demonstrated remarkable resilience and growth at the start of 2024. In the first quarter of the year, global consumer spend across iOS and Google Play surpassed $35 billion, reflecting a 9.5% year-over-year increase, says Sensor Tower. With these positive changes in consumer spending, the market is becoming vibrant once again.
Non-gaming (consumer) apps have been thriving, experiencing less difficulty than mobile games over the past year. They continue to drive the mobile economy and build lasting user habits. And yet, they have challenges of their own.
Users often stick to apps they are familiar with and trust, making it hard for new apps to break into their routine. And with many apps vying for their time, ensuring that your app catches their attention can be challenging. This is where app store optimization (ASO) can be helpful.
This report aims to provide you with ASO benchmarks, insights, and strategies for these categories:
Shopping, finance, and utility apps are changing how we manage our daily lives. Our latest ASO Benchmarks Report explores the way users interact with your app’s product page – as well as strategies that make these apps successful.
SplitMetrics is an ecosystem of mobile marketing products and services designed to help publishers unlock new levels of app growth. This report leverages data from SplitMetrics Optimize, our advanced mobile optimization platform that facilitates data-driven decision making through A/B tests on both iOS and Android. Additionally, our team of experts at SplitMetrics Agency has gathered and analyzed extensive data to bring you the latest trends for each category featured in the report.
We invite you to explore the findings of this report and apply these insights to enhance your app’s visibility and overall success.
