According to our benchmarks, most of the finance apps don’t use video previews.
That doesn’t mean you mustn’t create a video preview for your app’s product page. Indeed, adding a video can increase conversions by up to 20%. However, it can also decrease them by the same amount.
If you decide to use a video preview, here are our recommendations:
The first 3-6 seconds of your video are crucial, as this is the average time a visitor spends watching before deciding to install. Use this time wisely to grab their attention.
Showcase 3-4 of your app’s most valuable features, especially those that are unique or highly demanded in the market. Use captions to clearly describe each feature as it appears in the video.
Always add a call-to-action at the end of your video to guide users on what to do next.
It’s essential to test your app page with and without a video to see what works best for your audience.
By following these tips and conducting A/B testing, you can optimize your video to improve engagement and conversions. For example, Prequel achieved a 75% improvement in conversions through A/B testing of their video.
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