What is an App Store Subtitle?

An app store subtitle is a short description that appears below the app name in the app store, limited to 30 characters long. It’s designed to quickly and succinctly communicate what your app is about and why users should download it. The subtitle appears prominently on the app store page and can have a significant impact on whether users decide to download your app or not.

App Store Subtitle Examples

1. “Stream Music & Podcasts”
2. “Fitness Plans & Workouts”
3. “Quick & Healthy Recipes”
4. “Learn Languages Easily”
5. “Budgeting Made Simple”
6. “Edit Photos Like a Pro”
7. “Daily Mindfulness & Yoga”
8. “Fast-Paced Puzzle Games”
9. “Effortless Task Management”
10. “Discover Local Events”

Why is the App Store Subtitle Important?

The app store subtitle is an essential part of your app’s metadata, and it can have a significant impact on your app’s visibility and download numbers. Here’s why:

• Quickly Communicate Value: A well-crafted subtitle can quickly communicate the unique value proposition of your app to potential users.
• Increase Visibility: The subtitle is one of the first things users see when browsing the app store, making it a crucial factor in attracting attention to your app.
• Boost Downloads: A clear and concise subtitle can help convince users to download your app, leading to higher download numbers and improved rankings.

How to Create a Compelling App Store Subtitle?

Creating a compelling app store subtitle requires a deep understanding of your app’s value proposition and target audience. Here are some tips to get you started:

• Keep it Short and Sweet: The app store subtitle has a character limit of 30-40 characters, so it’s essential to keep your message concise and to the point.
• Highlight Your App’s Unique Value Proposition: Use the subtitle to highlight what sets your app apart from the competition and what unique benefits users can expect.
• Use Keywords: Including relevant keywords in your subtitle can help improve your app’s visibility in search results and increase its chances of being discovered.
• Test and Iterate: Experiment with different subtitles and track their impact on downloads and user engagement. Use data to make informed decisions about what works and what doesn’t.