Best Digital Marketing Analytics Tools
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Best Digital Marketing Analytics Tools

We’ve put together several types of digital marketing analytics tools to help you tracking data, understanding user behavior, and building customer journey for your business. Explore the carefully selected ones whether you’re a small business, digital marketing agency or an enterprise.

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in Digital Marketing Analytics Softwares


Social Status

Social Status is the web's best social media analytics tool. Trusted by over 30,000 marketers for boardroom-ready social media report automation across all the main social media channels: Facebook, Instagram, TikTok, YouTube, LinkedIn and X (Twitter).



Make data-driven decisions about future activities across Instagram, Facebook, Twitter, LinkedIn, and TikTok! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.



Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.



Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.



Ease the process of managing, connecting and automating data flows on behalf of your clients in a multi-tenanted environment with client-segregated accounts. Save Time, Drive Revenue, Scale.



Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 75+ integrations.



DashThis is the easiest automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Our support team are real reporting experts and we promise to offer the best customer experience there is.



Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.

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in Digital Marketing Analytics Tools

  • lifesight-digital-marketing-analytics-tools


    Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era.

  • narrativebi-digital-marketing-analytics-tools

    Narrative BI

    Narrative BI is a no-code analytics platform for growth teams that automatically generates actionable data insights.

  • delve-ai-digital-marketing-analytics-tool

    Delve AI

    Create data-driven buyer personas for your business and for competitors automatically using Persona by Delve AI. Persona by Delve AI is used by 7000+ businesses and agencies across 80+ industries in 80+ countries.

  • wide-angle-analytics-digital-marketing-analytics-tools

    Wide Angle Analytics

    Wide Angle Analytics is a made-in-Germany, fully featured, strictly GDPR-compliant web analytics. Wide Angle Analytics gives you control over whether to use cookies or not. Get insights with custom actions and core privacy-friendly metrics. Track with confidence.

  • corows-digital-marketing-analytics-tools


    Corows is data integrations platform that helps teams build, collaborate, and share data solutions.

  • coact-marketing-reporting-tool


    Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact.

  • improvado-digital-marketing-analytics-tools


    Improvado helps marketers, analysts, and agencies drive ROI by consolidating all their marketing data in one place. Businesses get a holistic picture of their advertising efforts by streamlining data from Google, Facebook, Instagram, Twitter, and 200+ other sources.

  • mediaocean-marketing-advertising-tool


    Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.

  • octoboard-marketing-reporting-tool


    Automated marketing reporting, eCommerce analytics, paid advertising analytics and B2B leads generation platform for marketing agencies and eCommerce stores.

  • everview-marketing-analytics-tool


    Connect your favourite apps to mix and match data from any source in one dashboard. Everview works perfectly for SaaS, sales, marketing and eCommerce.

  • optimo-analytics-marketing-analytics-tool

    Optimo Analytics

    Automated marketing analytics insights and reporting for brands and agencies. Fully automated to save organizations time and labour in order to allow them to focus on their business.

  • stitch-marketing-analytics-tool


    Stitch lets businesses focus on enhancing their analytics efforts without worrying about building and managing a data pipeline.

  • glew-marketing-analytics-tool

    Powerful analytics and business intelligence for eCommerce, agencies and more. is the only multi-channel eCommerce analytics solution that lets you see all your data in one place through easy-to-use, intuitive dashboards.

  • google-analytics-marketing-analytics-tool

    Google Analytics

    Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results.

  • bitclue-marketing-analytics-tool


    Bitclu comprehensive and sophisticated data analysis software, which is intended to be used by sellers and vendors on the Amazon Marketplace.

  • affluent-marketing-analytics-tool


    Affluent aggregates data from all of your clients’ affiliate platforms into one dashboard and helps you save time, optimize programs, and grow your business.

  • factorsai-marketing-analytics-tool

    Factors.AI is a marketing analytics platform providing sophisticated omnichannel and performance insights for marketers about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales.

  • profitwell-marketing-analytics-tool


    ProfitWell provides industry-standard BI solutions that improve your retention and monetization automatically through unmatched subscription intelligence.

  • nexoya-marketing-analytics-tool


    Nexoya analyses large amounts of marketing data is the proven competitive advantage for the company’s marketing departments and marketing agencies.

  • app-annie-marketing-analytics-tool

    App Annie

    App Annie is the most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence.

  • owox-bi-marketing-analytics-tool


    OWOX BI is an all-in-one marketing analytics platform which allows marketers and analysts to automatically combine marketing data and build reports to measure what works best for their business.

  • maaxmarket-marketing-analytics-tool


    Track your customers and visitors in real-time and understand their online behaviour including email and social media interaction. MaaxMarket uses machine learning algorithms to automatically score leads based on customer purchase behaviour.

  • clarisights-marketing-analytics-tool


    Marketing teams around the world use Clarisights for every aspect of their performance marketing workflow from integrating with data channels, creating and optimizing dashboards, and collaborating with teammates all in real-time.

  • ruler-analytics-marketing-analytics-tool

    Ruler Analytics

    Ruler Analytics enables sales and marketing teams to work smarter, together. By uncovering the data behind every visitor, touchpoint and conversion, sales and marketing teams can increase lead volume and sales efficiency.

  • polar-analytics-marketing-analytics-tool

    Polar Analytics

    Polar Analytics is an intelligent dashboard where e-commerce brands can connect all their marketing data, easily analyze them and get actionable insights.

  • morphio-marketing-analytics-tool


    Morphio’s AI routinely scans for digital marketing failures that cause performance issues. With Morphio, you can secure your marketing stack against execution risks, not just technical ones.

  • digivizer-marketing-analytics-tool


    Digivizer lets marketers and companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable.

  • vertify-marketing-analytics-tool


    Vertify is the leading revenue operations intelligence platform, providing robust data integrations to connect revenue applications and applying data assurance to continually clean, normalize, and enrich customer and prospect data.

  • ninjacat-marketing-reporting-tool


    NinjaCat is a scalable reporting platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate reports and dashboards.

  • dialogtech-marketing-analytics-tool


    DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.

  • omnisend-email-marketing-tool


    Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales. You can use the discount code "Danglobal10" to sign up for Omnisend.

  • optimizely-analytics-tool


    Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.

  • marketing-analytics-tool-adverity


    Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.

  • segment-customer-data-platform


    Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party data to over 200 marketing, analytics, and data warehouse tools.

  • heap-analytics-tool


    Heap’s mission is to power business decisions with the truth. They empower companies to focus on what matters, discovering insights, and taking action, not building pipelines or tagging.

  • hotjar-analytics-tool


    Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis and feedback tools, Hotjar gives the ‘big picture’ of how to improve a site's user experience and performance - conversion rates.

  • kissmetrics-marketing-analytics-tool


    Kissmetrics is behavioral analytics, segmentation and email campaign automation all in one place. They built to help marketers and product teams increase conversions, engagement and retention.

How to Choose the Best Marketing Analytics Tools?

Running a business requires considerable planning and foresight. And that means having access to a lot of data. Information about your consumers with marketing analytics tools can help you understand everything from where they are and how they shop to knowing their preferences.

More importantly, to remain competitive and profitable, you need to monitor and analyze your marketing strategies as well. Knowing what works and what doesn’t can help your business become more efficient. And since running a business requires responding to consumers in real-time, you’ll be in a better position to make smarter decisions more quickly. Moreover, you’ll also be able to assess your competitor’s strategies. In addition, there is a lot of marketing analytics tools free to analyze your marketing data.

What is marketing analytics software and what is it used for?

Marketing analytics platforms keep digital marketers organized and successful in their marketing efforts, such as customer data, user behaviour, and website analytics. Also, with the help of analytics software, they can collect the data from every channel they use, such as search engines, social media, email marketing and many more for your digital marketing agency and small business.

So yeah, a data-driven marketing approach can offer a holistic perspective. But with the sheer quantity of data, how can you make sense of it all? This is where best marketing analytics reporting tools come in handy.

A marketing analytics tool allows you to tap into the full potential of your data. Being able to collect, organize, manage, and take control of various information can optimize the efficiency of the business. Therefore, you can understand what drives growth, boost overall performance, reach business goals faster, and improve your bottom line.

In order to avail these benefits and more, you must select the right analytics software for your marketing needs for your digital marketing agency. But there are so many tools available. Evaluating all the pros and cons of each to identify which one aligns with your business goals can help you find the best marketing analytics tool. To make the task easier for you, here are a few features that you need to consider.

Key Criteria to Evaluate Marketing Analytics Tools


Pricing Policy

Most marketing analytics tools are subscription-based or are priced according to the business size. If you have a bigger team, research what’s a better option: a plan based on the number of users or a fixed monthly price. But your long-term goals should include the availability of add-ons and updates at less or no extra costs. Also, you need to be careful on the extra cost of marketing analytics software.


User Experience

Before investing in a marketing analytics tool, read the reviews about the platform, and analyze the benefits that it can bring to your business. Consider buying an easy-to-use solution that allows employees to perform better on multiple channels, including social media, email marketing, blogs, newsletters, SEO, etc.


Customer Service

In the world of digital marketing, things can go wrong for no reason at any time. And you need help right away so that the business is not negatively affected. Look into platforms that offer 24/7 customer support, preferably live chat. Before signing up, it’s a good idea to ask some questions and see how well customer service responds.



Your goal is to optimize marketing campaigns and watch ROI grow. So you need to reap the maximum benefits from the platform, especially automation of business processes, data collection, data filtration and extraction, insights, analytics, reporting, segmentation, results visualization, forecasting, etc. Some tools offer all-in-one solutions. However, if you don’t need most of these features, opt for a targeted product.



You should check with companies currently using the particular marketing analytics tool you are interested in. Ask how long they are in the industry and how many years they have used the software. Moreover, the platform should perform smoothly at all times. Inquire whether there have been any issues with installment, maintenance, downtime, security, upgrades, etc.



A business needs to measure, analyze, and manage data in order to leverage its marketing efforts. And this requires the use of numerous software. Before signing up, check how it is integrating with other tools. Select one that allows you to collect, correlate, and analyze all the data in one central location.

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